Joseph L. Harris
Master of Science in Economics
Master of Public Administration
Certified Tax and Business Advisor
Joseph L. Harris brings a unique background as an economist and policy analyst to his work with clients at White Horse Financial, Inc. Rather than viewing retirement planning as a single product or allocation decision, Joseph helps clients think more broadly about how economic conditions, tax laws, and government policies may affect their long-term financial goals.
Born, raised, and still residing in Cumberland County, Joseph is proud to call Fayetteville home. He graduated from Pine Forest High School, where he was a two-time all-conference and one-time all-region football player. He went on to attend Campbell University on a football and academic scholarship before transferring to the University of North Carolina Wilmington, where he earned bachelor’s degrees in Economics and Political Science, with a minor in International Affairs.
Joseph later earned a Master of Public Administration with a concentration in Policy Analysis from the University of North Carolina Wilmington. During that time, he served as a research and teaching assistant and co-authored an article published in the International Journal of Public Administration. He also went on to earn a Master of Science in Economics from Florida State University.
Before joining the firm, Joseph taught economics and public policy at Central Carolina Community College, UNC Pembroke, and the University of North Carolina Wilmington. He later served as a Fiscal Policy Analyst at the John Locke Foundation in Raleigh, where he researched taxes, government spending, and economic policy. His work has been featured in media outlets across North Carolina, including digital, print, television, and radio. He has appeared on programs such as In Focus North Carolina and Capital Tonight, and has spoken on issues including income taxes, property taxes, the national debt, Social Security, and Medicare.
Today, Joseph works with his family at their family-owned financial services firm in Fayetteville. He uses his background as an economist and policy analyst to help individuals, families, retirees, and business owners make more informed financial decisions. He is especially focused on helping clients plan for retirement, pursue long-term financial security, reduce unnecessary risk, and better understand how changing economic conditions, tax laws, and government actions may affect their financial future.
For Joseph, financial planning is about more than numbers. It is about helping people make sense of complex decisions, protect what they have worked hard to build, and move forward with greater clarity and confidence.
